Each project is different and by understanding your necessities, knowing your consumers and studying competition on the market, we will create the suitable product for your brand name.


We explore and study the possible creative ways by means of sketches and images until we find the right one for your product.


Based on the chosen concept, we start creating more elaborate drawings in order to efficiently show the lines, technical solutions and distinguishing elements of the footwear.

Tech Pack

We create a pack of illustrations and technical specifications necessary for the factories to produce a prototype.


Paulo Ibarra

Paulo Ibarra


Paulo Ibarra is the founder and director of thesneakerprotocol.

He was born in Mar del Plata, Buenos Aires, Argentina. In his adolescence he was a salesman in a shoeshop, where he acquired a special liking for sneakers and which led him to study Industrial Design.

While studying an extracurricular subject on footwear design, he was called by Alpargatas Argentina to form part of the company's first design team.

Paulo has had experience in this line of work for more than twenty years, during which time he has worked for Topper Arg., Converse, Le Coq Sportif, Nike (USA/BR), New Balance among others.

He has worked in different posts, going from Junior Designer, Senior Designer up to Head of Design, where he could conceptualize, design and develop various collections in factories in Argentina, Brazil and Asia. He also had the privilege of being the first Argentinian designer of sports footwear to sign a contract with Nike (USA).

Paulo also promotes and spreads this speciality by giving training at universities and workshops in several companies of this category.